Becoming Yourself w/ Elmer Moore

Elmer Moore started his entrepreneurial journey by helping create a comedy troupe in college before going on to a more traditional career. He later shifted his focus to teaching venture creation to others, where he was motivated to put his ideas into practice by starting his own company.  

Elmer is currently the Executive Director of Scale-Up Milwaukee, a professor at Marquette University, and the founder of the Milwaukee Denim Company. 

These experiences have given Elmer a unique and powerful perspective of entrepreneurship including his belief that “Truth produces safety. It is when we don’t have a grounding in truth that perception and self delusion get in the way.”

We discuss why he views failure as a tightrope, how entrepreneurship is less about business and more about confidence, and the difference between winning and not losing.

You can follow the podcast and host Chuck Swoboda on Twitter for further exploration and discussion on innovation.

The episode is also available wherever else you listen to podcasts. Enjoy!