The Customer Doesn't Know

Welcome to Season 2 of Innovators on Tap!

This season will explore many of the concepts outlined in Chuck’s new book The Innovator’s Spirit.

For episode 8, we explore how the customer doesn’t really know what they want, how to use customers to identify problems but not come up with solutions, and why you shouldn’t complain about problems because problems are the definition of business.

If you have an opinion on these topics, please feel free to email us through the contact page. The best ideas often stem from the intersection of different points of view.

You can follow the podcast and host Chuck Swoboda on Twitter for further exploration and discussion on innovation.

The episode is also available on Apple Podcasts, Spotify, or wherever else you listen to podcasts. Enjoy!