Turning Crisis Into a Global Engagement Marketing Firm w/ Anne Zizzo

Can crisis be viewed as opportunity?

Imagine you are 29 years old and have just landed your dream job as the Marketing Director for a major newspaper, when catastrophe strikes.  One of your parents has been diagnosed with cancer and you need to leave your job to take care of your family. Many of us will face some very challenging situations in our lives, and while each situation is unique, the key is to recognize that a crisis often leads to opportunity. 

My guest on today’s episode is Anne Zizzo, who started her company in the basement while taking care of her father.  From those humble beginning, Anne has built a very successful company as she’s grown Zizzo Group into a global engagement marketing agency.

Her decades of experience have given her some unique insight on the entrepreneurial journey, including some great advice for young entrepreneurs such as:

• Look forward not backward. 

• Surround yourself with great strategic counsel from the get go. 

• And don’t be shy about asking others for help.

We also discuss how to best motivate teams of creatives, how you can leverage fear not as a weakness but as a strength, and the value of relationship building in any business.

Please check out the episode in the above link. If you have an opinion on these topics, please feel free to email us through the contact page. The best ideas often stem from the intersection of different points of view. The episode is also available on Apple Podcasts, Spotify, or wherever else you listen to podcasts. Enjoy!